Stop Letting Google’s Automation Guess With Your Budget
Most Google Ads automation treats every product the same. It burns budget on underperformers while capping the products that could actually scale. It also gets fooled easily. A lucky one time sale can get treated like a proven winner, while a genuinely strong new product gets buried before it ever had a chance to prove itself.
This script solves that by requiring proof before promotion. A product only earns Top Performer status after it shows consistent results across multiple conversions, not after a single lucky spike. That single requirement is what separates real segmentation from guesswork.
How it works
Every day, the script sorts your products into four segments based on actual performance data:
- Top Performers have a proven, consistent conversion track record.
- Potential Winners are showing early promise and building toward proof.
- No Data products are new and still gathering the conversions needed to judge them fairly.
- Underperformers are actively costing you budget without returning results.
You use these segments to structure your Shopping and Performance Max campaigns. Proven winners get the budget and visibility they’ve earned, while new products get a fair testing window instead of being written off too early.
Set up once, runs itself
Setup takes a few minutes. After that, the script keeps running in the background, re-sorting your products daily as new data comes in. No manual spreadsheet work, no guessing which product deserves more budget this week.
Campaigns end up investing more in what works and less in what doesn’t, without you having to monitor it constantly.